WTF is Go-To-Market? Join us – registrations now open for cohort #4

Hi, I’m James. Thanks for checking out Building Momentum: a newsletter to help startup founders and marketers accelerate SaaS growth through product marketing.

Due to popular demand, Alicia and I are opening our virtual doors for a fourth cohort of our top-rated product marketing course, WTF is Go-To-Market?!

Over five-weeks, we’ll help you to learn the skills, build confidence, and get the tools to build a customer-focused go-to-market strategy.

Apply now

Or learn more at the WTF is Go-To-Market website

Who it’s for

We’ve coached over 40+ product marketers of all levels, all types of companies across many industries.

Whether you’re a first-time product marketer wanting to expand your horizons, a senior product marketer looking to supercharge your results, or even a director of marketing wanting to get a look at what expert product marketing really looks like – WTF is Go-To-Market is for you.

What you’ll learn

The course takes you on a journey to cover everything you need to know to excel as a go-to-market-savvy product marketer, including

  • Foundational components of a GTM strategy
  • Customer and market research techniques
  • Defining your value proposition
  • Messaging and positioning that resonates
  • Effective product launches
  • Iterating to success

Why you should join

We know our training and content works.

  • 40% of students received a promotion within six months
  • 100% of students gave the course ⭐⭐⭐⭐⭐
  • 100% would be disappointed if no longer available
  • NPS of 93

Hear what Ilona had to say:

“This course is a MUST, no matter where you are in your professional journey as a product marketer… Each module is comprehensive and offers a variety of learning methods. This course increased my knowledge and encouraged me to grow professionally.”

Who are you?

Alicia and I have been friends for the last 6 years, worked together for three, and are so close that we live on the same street. We both:

  • Have learnt product marketing from the ground up
  • Have build product marketing teams at high-growth startups and scaleups
  • Are nerdily passionate about product marketing
  • Have won awards and nominations for our craft

How much is the course?

Join us for just £995.

You’ll get over 40 hours of live and recorded learning, a great community of eager product marketers, and a certificate of completion to add to your portfolio. Payment plans, multi-currency payments, and multi-seat discounts are available!

How do I apply?

We invite you to complete our simple application process – to better get to know you, and to ensure the course will be a good fit for you.

Apply now

Or learn more at the WTF is Go-To-Market website

Why do you care about it?

Honestly, creating and delivering this course is a labour of love.

I’ve written a few posts for past cohorts on what we’ve learnt and why we’re doing it – you can read those here:

We first started the course because product marketers are extremely, extremely valuable to the future of business – but there’s not enough training and development opportunities.

Many product marketers are solo, or work in small teams where there’s not a ton of experience and collaboration. It’s hard to upskill, and many PMMs learn on the job – making mistakes along the way.

From our combined 20+ years of product marketing experience, Alicia and I have made pretty much every mistake there is to make. Plus, we both believe in the kind of impactful product marketing that puts customers squarely at the center of go-to-market strategy – but unfortunately, it’s not common enough.

WTF is Go-To-Market is a way for us to help build the future generation of product marketers.

We hope you join us!

Thanks for reading! Let me know what you thought – find me on Twitter and LinkedIn.

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