Get better at product marketing

Premature go-to-market optimization prioritizes repeatability over agility.

Product marketers is a game of checkers, not chess. Creating makes progress.

Introducing a self-paced version of our top-rated product marketing course.

This week: Interview for mindset, survey the right way, marketing vs product

It may be thankless... but product marketing is also the most rewarding role in marketing too.

Showcase the right differentiators, to the right stakeholders, at the right time, with this framework.

This week: Prioritisation as negotiation, PMF fundamentals, "make something people want"

Some reflections on my word of the year.

Introducing an AI chatbot for product marketing advice.

What we can learn from Zendesk's positioning evolution over the last 16 years

This week: Driving impact, measuring PMM, and it's always momentum.

A case study, and my tips on how product marketers can connect positioning fundamentals to visual identity.

This week: GTM mistakes, cost-center to revenue-center, numbers to win the lottery, don't market with consensus.

Break your work down, be more transparent, test and learn - apply these three questions to your work.

This week: ban 'enable', write better case studies, do good work.

Your positioning needs to be a meme, and transmit ideas, visions, emotions, and reactions.

This week: Art and science, talk to customers, B2B messaging narrative structures.

Improve your intuition and take small steps to deepen your customer understanding with these tips.

This week: An AI tool to help you understand WTF a company actually does

Find out why processes might be to blame for slow marketing teams, and how system-thinking can speed up results.