The stale story problem
Your business evolved, but does anybody know it?
Why product marketers should care about MEDDPICC
If your work isn't helping sellers build urgency, navigate process, and keep momentum alive, the work isn’t finished.
99% of buyers don’t know what “agentic” means
The gap between chasing trends... and converting
Why your feature launch didn’t land
Most feature launches end up dead on arrival because they can't compete with everything else demanding your customer's attention.
I asked AI to run a B2B SaaS positioning sprint: here’s how it went
If your next positioning process doesn’t start with AI, you’re wasting at least 3 days. If it ends with AI, it’s slop passing as strategy.
The product launch has become a vanity exercise
Five forces driving bad launches (and what to do instead)
The 81% problem means you’ve already lost before the first call
Outdated (or just poor) positioning kills deals upstream, long before your sales team ever get a chance to pitch.
Teardown: Building business cases that actually sell
A practical example on how to build value cases that sales can actually use
The altitude problem in B2B positioning and sales narratives
Why buyers now want machinery, not manifestos... and how AI and economic pressure have changed B2B positioning
Stop selling to job titles, and start selling to situations instead
How to define your customer by their "horrible day" instead of their headcount.