Product marketing ideas for teams that need momentum.
I’m James Doman-Pipe, a product marketing consultant and the writer behind Building Momentum. Every Thursday, I share practical ways to sharpen positioning, align go-to-market teams and launch products that land.
What you’ll get
One useful email each week, built for people doing the work inside B2B SaaS companies.
- Clear positioning and messaging frameworks
- Practical GTM and product launch playbooks
- Real examples, teardowns and templates
- Ideas you can take straight into your next meeting
Who it’s for
Founders, product marketers and marketing leaders who have traction, but need a sharper story and a more repeatable route to growth.
- Your message no longer matches the business
- Launches create noise without changing behaviour
- Sales and marketing tell different versions of the story
- Good work keeps losing momentum between teams
Read by 2,600+ founders and marketers.
Building Momentum reaches people working at companies including LinkedIn, Atlassian, HubSpot, Salesforce, Monday.com, Intercom, Checkout.com and Pleo.
Need hands-on help?
When a team needs more than ideas, I work with B2B SaaS companies through Inflection Studio on positioning, GTM narratives and product launches.
Explore Inflection Studio →