Hi, I’m James. Thanks for checking out Building Momentum: a newsletter to help startup founders and marketers accelerate SaaS growth through product marketing.
Due to popular demand, Alicia and I are opening our virtual doors for a fourth cohort of our top-rated product marketing course, WTF is Go-To-Market?!
Over five-weeks, we’ll help you to learn the skills, build confidence, and get the tools to build a customer-focused go-to-market strategy.
Or learn more at the WTF is Go-To-Market website
In this post:
Who it’s for
We’ve coached over 40+ product marketers of all levels, all types of companies across many industries.
Whether you’re a first-time product marketer wanting to expand your horizons, a senior product marketer looking to supercharge your results, or even a director of marketing wanting to get a look at what expert product marketing really looks like – WTF is Go-To-Market is for you.
What you’ll learn
The course takes you on a journey to cover everything you need to know to excel as a go-to-market-savvy product marketer, including
- Foundational components of a GTM strategy
- Customer and market research techniques
- Defining your value proposition
- Messaging and positioning that resonates
- Effective product launches
- Iterating to success
Why you should join
We know our training and content works.
- 40% of students received a promotion within six months
- 100% of students gave the course ⭐⭐⭐⭐⭐
- 100% would be disappointed if no longer available
- NPS of 93
Hear what Ilona had to say:
“This course is a MUST, no matter where you are in your professional journey as a product marketer… Each module is comprehensive and offers a variety of learning methods. This course increased my knowledge and encouraged me to grow professionally.”
Who are you?
Alicia and I have been friends for the last 6 years, worked together for three, and are so close that we live on the same street. We both:
- Have learnt product marketing from the ground up
- Have build product marketing teams at high-growth startups and scaleups
- Are nerdily passionate about product marketing
- Have won awards and nominations for our craft
How much is the course?
Join us for just £995.
You’ll get over 40 hours of live and recorded learning, a great community of eager product marketers, and a certificate of completion to add to your portfolio. Payment plans, multi-currency payments, and multi-seat discounts are available!
How do I apply?
We invite you to complete our simple application process – to better get to know you, and to ensure the course will be a good fit for you.
Or learn more at the WTF is Go-To-Market website
Why do you care about it?
Honestly, creating and delivering this course is a labour of love.
I’ve written a few posts for past cohorts on what we’ve learnt and why we’re doing it – you can read those here:
- What I’ve learnt running a product marketing course
- Introducing a course for product marketers
- Building the next generation of product marketers
We first started the course because product marketers are extremely, extremely valuable to the future of business – but there’s not enough training and development opportunities.
Many product marketers are solo, or work in small teams where there’s not a ton of experience and collaboration. It’s hard to upskill, and many PMMs learn on the job – making mistakes along the way.
From our combined 20+ years of product marketing experience, Alicia and I have made pretty much every mistake there is to make. Plus, we both believe in the kind of impactful product marketing that puts customers squarely at the center of go-to-market strategy – but unfortunately, it’s not common enough.
WTF is Go-To-Market is a way for us to help build the future generation of product marketers.
We hope you join us!
Thanks for reading! Let me know what you thought – find me on Twitter and LinkedIn.
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