I help B2B SaaS teams find the story that makes growth easier.
I’m James Doman-Pipe. I’ve spent more than a decade building product marketing teams, sharpening positioning and helping good products become easier to understand and buy.
The work behind the writing.
I started Building Momentum to share the parts of product marketing that make a commercial difference: the evidence behind strong positioning, the systems that keep teams aligned, and the choices that help launches land.
Today, I run Inflection Studio, working with Series A and B SaaS teams when their product has traction but their story, sales motion or go-to-market system has not caught up.
The newsletter and the studio are connected by the same belief: momentum comes from focus and confidence. Teams move faster when customers understand the value, sellers can tell a credible story, and everyone knows what matters.
Start with evidence
Strong positioning comes from buyers, deals and product truth—not a clever workshop in isolation.
Make it usable
A strategy only matters when sales, marketing and product teams can apply it in real decisions.
Stay close to execution
The launch, page, pitch and enablement are where the quality of the thinking becomes visible.
Read Building Momentum.
Get one practical product marketing field note every Thursday.
Join the newsletter →Bring me into the work.
Explore hands-on support for positioning, GTM narratives and product launches through Inflection Studio.
Explore Inflection Studio →