Nobody cares about your feature-heavy demo video
You probably need an explainer video, a 'tell me more' video, and a walkthrough video. Here's what they need to achieve.
Four tips to help you break into product marketing
Getting your first PMM job can be hard. Here's a few tips to help frame your experience in the best light, and identify companies with the…
Four tips for hiring product marketers
From streamlining superfluous stages to setting candidates up for success, these four tips will help you hire the best PMMs for your business.
Introducing the Customer Value Positioning framework
My four-step process to build positioning that works, by understanding the value your customer desires.
Telling ‘value stories’ to guide your positioning
Framing customer context and building empathy with a simple-to-use narrative framework.
Five tips for building personas that work
Don't just let your personas gather dust in the cloud. Read these tips and take your customer understanding to the next level.
60 prompts to build customer empathy
Understand your customers, explore assumptions, and discover unknown-unknowns.
Video: Be The Thing for Someone
A talk I planned to give at an event, but didn't. Including my five steps to set your go-to-market plans up for success.
9+ book recommendations for curious product marketers
A non-standard list of books that every product marketer who wants to get ahead should read.
Traction trouble? Here’s where to start.
Struggling with lead-gen, revenue, and perception? Here's three areas you can fix ASAP.