The big misconception about product launches
A feature release isn’t a launch. Get my tips on how to orchestrate a product launch that actually delivers results.
Top priorities for every product marketer
Why I think product marketers are chameleons, and the top three skills they should master.
10+ ways to get closer to your customers this week
Improve your intuition and take small steps to deepen your customer understanding with these tips.
How to define pricing for brand new products
Product marketers are often asked to support or lead pricing projects. Here's a process you can follow to go from 0 to $.
Four pricing page considerations
Your pricing page is the second-most important page on your site. Here are four tips to think about.
Product marketing shortcuts don’t work
Three common shortcuts that PMMs are encouraged to take (and how to get back on track)
The business case is a sales tool that works
A simple spreadsheet can help you win more, by turning intangible projections into tangible predictions
Using surveys in narratives and marketing campaigns
Carrying out primary research really helps drive impact in your narrative and go-to-market. Here's how to think about it (with examples).
Measuring product marketing
Trying to track how product marketing is performing can be difficult: here are some recommendations to drive clarity and alignment on…
Five tips for building personas that work
Don't just let your personas gather dust in the cloud. Read these tips and take your customer understanding to the next level.