Get better at product marketing
 Hi, I’m James.
Building Momentum is a free newsletter, helping startup founders and marketers accelerate SaaS growth through product marketing.
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What marketers are saying about Building Momentum
Marketers from leading businesses like these read my Building Momentum newsletter every week
Recent Posts
Decoding the dark art of outbound sales
7 lessons I've learned to demystify and improve your outbound sales motion
Top priorities for every product marketer
Why I think product marketers are chameleons, and the top three skills they should master.
The risk of scaling too soon
Premature go-to-market optimization prioritizes repeatability over agility.
Product marketers: don’t forget to create.
Product marketers is a game of checkers, not chess. Creating makes progress.
What we’ve learnt training 50+ product marketers
Introducing a self-paced version of our top-rated product marketing course.
The Overview #89
This week: Interview for mindset, survey the right way, marketing vs product
Product marketing is a thankless role
It may be thankless... but product marketing is also the most rewarding role in marketing too.
Align your differentiators with the buyer journey
Showcase the right differentiators, to the right stakeholders, at the right time, with this framework.
The Overview #88
This week: Prioritisation as negotiation, PMF fundamentals, "make something people want"
What does it mean to try?
Some reflections on my word of the year.