Hi, I’m James.
Building Momentum is a free newsletter, helping startup founders and marketers accelerate SaaS growth through product marketing.
You’ll find product marketing frameworks, actionable insights, and execution tips to drive huge impact in your business – and grow your career too.
“Top Product Marketing Influencer”
“21 Best Marketing Newsletters”
“Positioning & Messaging Maestro of the Year”
Why I think product marketers are chameleons, and the top three skills they should master.
Premature go-to-market optimization prioritizes repeatability over agility.
Product marketers is a game of checkers, not chess. Creating makes progress.
Introducing a self-paced version of our top-rated product marketing course.
It may be thankless... but product marketing is also the most rewarding role in marketing too.
Showcase the right differentiators, to the right stakeholders, at the right time, with this framework.
This week: Prioritisation as negotiation, PMF fundamentals, "make something people want"