Introducing the Customer Value Positioning framework
My four-step process to build positioning that works, by understanding the value your customer desires.
Every Tuesday, I post an article with tips and advice on B2B SaaS product marketing.
My four-step process to build positioning that works, by understanding the value your customer desires.
Framing customer context and building empathy with a simple-to-use narrative framework.
Don’t just let your personas gather dust in the cloud. Read these tips and take your customer understanding to the next level.
This week: Ask the right questions, customers before product, and always consider the nuance.
Understand your customers, explore assumptions, and discover unknown-unknowns.
A talk I planned to give at an event, but didn’t. Including my five steps to set your go-to-market plans up for success.
A non-standard list of books that every product marketer who wants to get ahead should read.
Struggling with lead-gen, revenue, and perception? Here’s three areas you can fix ASAP.
A warning shot against ‘being something for everyone’.
I sat down with the Searching4SaaS podcast to talk about the role of product marketing in early-stage startups.