The Overview #54
This week: NPS, positioning case study, PLG handoffs
This week: NPS, positioning case study, PLG handoffs
Trying to track how product marketing is performing can be difficult: here are some recommendations to drive clarity and alignment on successful outcomes.
This week: Features vs problems, clarity in strategy, and smoke tests.
Two bulletpoints to include at the top of every initiative to help you align teams and work towards the best outcomes.
My search for an attractive clothes airer got me thinking about B2B product marketing (somehow).
This week: Three asks and a thanks!
Where should product marketers go for go-to-market research? Here’s 7 tools to check out.
This week: Transparency, JTBD, buyer journey content, outbound personalization.
Sales and product conflict often comes from a place of confusion. Use a statement of direction to bring teams together.
This week: Salary/stress tradeoffs, customer prioritization, and buyer personas.