The Overview #73
This week: Your ‘Hey there…’ pitch, 990+ B2B homepages, and why PLG may not be PLG.
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James
Product marketer. Writing about positioning, GTM strategy, marketing, sales. Writing the Building Momentum newsletter: subscribe for B2B SaaS insights!
Four pricing page considerations
Your pricing page is the second-most important page on your site. Here are four tips to think about.
The Overview #72
This week: Make personas actionable, WTF update, UX is value, and slide tips.
Product marketing shortcuts don’t work
Three common shortcuts that PMMs are encouraged to take (and how to get back on track)
The Overview #71
This week: Split product launch from availability, inspiration not instruction, and let’s build a weasel word shit list.
The Overview #70
This week: Customer feedback as a PMM issue, paradigms, and frameworks as conversation starters.
Why positioning projects fail
Five common reasons for positioning project failure, so you can avoid them.
The Overview #69
This week: Terrible messaging, PMM prioritization, strategy vs goals, and PRDs for marketers
Roundup: Free Product Marketing Templates
Access six product marketing templates – for free – that you can use in your business today.
The Overview #68
This week: Features to win deals, separate validation from discovery, and building competitive differentiators.