Welcome to 2023!
A few words on what happened last year, and why ‘try’ is my word for 2023.
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James
Product marketer. Writing about positioning, GTM strategy, marketing, sales. Writing the Building Momentum newsletter: subscribe for B2B SaaS insights!
The Overview #78
This week: Be opinionated, message accurately, ‘delayed’ is not a loss reason
The Overview #77
This week: Metrics, customer segmentation, and PMM influencers.
Your pricing page doesn’t need to show pricing
My answer to a common question. It’s absolutely fine to not show pricing on your website.
The Overview #76
Enjoy a roundup of the top four most popular Building Momentum content from the last two years!
Explaining revenue models for product marketers
Understanding (or creating) a revenue model can help you plan more strategically and deliver real business ROI. Here’s how.
The Overview #75
This week: DIY category design, what sellers want, and root cause of failed marketing
Positioning debt
Just like tech debt or finance, here are three different ways you can incur positioning debt.
The Overview #74
This week: PMF, what customers should you interview, and a change management framework
AI in product marketing: fad or future?
How could AI help product marketers be more effective – and what does the future hold?