The Overview #45
This week: Impulse in B2B, imperfections, competitors, and Conversation Cloud category.
This week: Impulse in B2B, imperfections, competitors, and Conversation Cloud category.
Getting your first PMM job can be hard. Here’s a few tips to help frame your experience in the best light, and identify companies with the right vibe.
This week: Strategy impacts behaviour, differentiated product strategy, and iron bullets
From streamlining superfluous stages to setting candidates up for success, these four tips will help you hire the best PMMs for your business.
This week: Research and strategy, GTM is complex, case study inspo.
My four-step process to build positioning that works, by understanding the value your customer desires.
This week: Get messaging out fast, improve interviewing skills, PLG and sales.
Framing customer context and building empathy with a simple-to-use narrative framework.
This week: when to enter B2B markets, “where do you learn?”, and JTBD marketing.
Don’t just let your personas gather dust in the cloud. Read these tips and take your customer understanding to the next level.