Video: Be The Thing for Someone
A talk I planned to give at an event, but didn't. Including my five steps to set your go-to-market plans up for success.
9+ book recommendations for curious product marketers
A non-standard list of books that every product marketer who wants to get ahead should read.
Interview: Competitive intelligence with Andrew McCotter-Bicknell
Competitive intelligence is often an enigma for many product marketers. What does good look like?
Traction trouble? Here’s where to start.
Struggling with lead-gen, revenue, and perception? Here's three areas you can fix ASAP.
Don’t dilute focus
A warning shot against 'being something for everyone'.
Podcast: Product marketing for SaaS
I sat down with the Searching4SaaS podcast to talk about the role of product marketing in early-stage startups.
Be the thing for someone, not something for everyone
What it means, and pitfalls to watch out for.
Here’s to 2022
Looking back over 2021, and what 2022 might have in store.
What you could learn from your customer support requests
Here's a quick anecdote on why sharing customer support and feedback with people who can take action is important.
Applying literary narrative theory to B2B positioning
How to use traditional narrative theory to build a stronger, more resilient positioning narrative.