Burnout in product marketing is too common
Product marketers often bear the brunt of the business. Hear from product marketers on their burnout stories.
Product marketers often bear the brunt of the business. Hear from product marketers on their burnout stories.
This week: Marketing salary benchmarks, competing on price, conflicts of opinion.
Pivots are hard and can be painful: here are three tips to help ease the process.
Why PMMs should use the SPIN sales methodology in their everyday work
This week: Having an opinion, accessing customers, and messaging at the right level.
Hiring product marketers is hard. Here’s the top three questions I ask all product marketing candidates (and what I’m looking for).
This week: Product marketing strategy principles, building to a vision
Writing short value propositions can be tricky. Here are some shortcuts to help you get creative when brevity matters.
This week: Buyer segmentation, GTM stories, messaging hierarchy… and what customers think they want.
You probably need an explainer video, a ‘tell me more’ video, and a walkthrough video. Here’s what they need to achieve.