The importance of principles (or Okay… but how?)
“If you stand for nothing, Burr, what’ll you fall for?”. Can you use principles in your day-to-day work?
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The Overview #54
This week: NPS, positioning case study, PLG handoffs
Measuring product marketing
Trying to track how product marketing is performing can be difficult: here are some recommendations to drive clarity and alignment on successful outcomes.
The Overview #53
This week: Features vs problems, clarity in strategy, and smoke tests.
Okay… but why?
Two bulletpoints to include at the top of every initiative to help you align teams and work towards the best outcomes.
I’m looking for a clothes airer
My search for an attractive clothes airer got me thinking about B2B product marketing (somehow).
The Overview #52
This week: Three asks and a thanks!
Seven go-to-market research tools to bookmark
Where should product marketers go for go-to-market research? Here’s 7 tools to check out.
The Overview #51
This week: Transparency, JTBD, buyer journey content, outbound personalization.
Aligning sales and product with a statement of direction
Sales and product conflict often comes from a place of confusion. Use a statement of direction to bring teams together.