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The Overview #49

This week: Marketing salary benchmarks, competing on price, conflicts of opinion.

Pivots are hard and can be painful: here are three tips to help ease the process.

Why PMMs should use the SPIN sales methodology in their everyday work

This week: Having an opinion, accessing customers, and messaging at the right level.

Hiring product marketers is hard. Here’s the top three questions I ask all product marketing candidates (and what I’m looking for).

This week: Product marketing strategy principles, building to a vision

Writing short value propositions can be tricky. Here are some shortcuts to help you get creative when brevity matters.

This week: Buyer segmentation, GTM stories, messaging hierarchy… and what customers think they want.

You probably need an explainer video, a ‘tell me more’ video, and a walkthrough video. Here’s what they need to achieve.

This week: Impulse in B2B, imperfections, competitors, and Conversation Cloud category.