All Posts

Using surveys in narratives and marketing campaigns

Carrying out primary research really helps drive impact in your narrative and go-to-market. Here’s how to think about it (with examples).

This week: Anonymous case studies, tips to be an effective change manager, never be embarrassed to learn.

We joined the Launch Awesome community for an AMA, on everything from our failed launch to building customer empathy.

This week: Growth culture, bad job ad example, and keeping momentum

What I’ve learnt from training PMMs on go-to-market fundamentals (and announcing the third cohort of WTF is GTM!)

This week: Value/pricing cascade, learn faster, PMM attrition.

Answer ‘so what?’ before customers ask it, and get the revenue results you deserve.

Opening up access to our top-rated product marketing course for people affected by layoffs.

Validate positioning and messaging – before you go to market – by thinking like a software developer.

This week: PMMs always interview, course update, evaluating new product ideas.