Test positioning like you test software
Validate positioning and messaging – before you go to market – by thinking like a software developer.
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The Overview #59
This week: PMMs always interview, course update, evaluating new product ideas.
Product marketing in downturns
Where should product marketers focus efforts in this economic environment?
The Overview #58
This week: Strategy isn’t a deliverable, a PMM sourcing trick, and startup tips.
The product marketing puzzle
ICP and personas, positioning and narrative, and where does a GTM strategy fit? My attempt to bring the puzzle pieces together in one diagram.
The Overview #57 (a break from the usual)
A brief respite with a few fun things from the last week.
Product marketing and the Double Diamond
A handy framework to show where product marketing can add value in product development.
The Overview #56
This week: White House tips, Slack hybrid GTM, and red flags.
Expert product marketing is all about mindset
How we approach product marketing has a huge impact on the results we generate. Here’s four mindset traits for expert product marketing.
The Overview #55
This week: Pricing lessons, leaving $50m on the table, and who calls the shots?