The Overview #40
This week: Ask the right questions, customers before product, and always consider the nuance.
This week: Ask the right questions, customers before product, and always consider the nuance.
Understand your customers, explore assumptions, and discover unknown-unknowns.
This week: Buyer-first principles, getting creative with security, train your people.
A talk I planned to give at an event, but didn’t. Including my five steps to set your go-to-market plans up for success.
This week: Remote preference, sales decks, multiple personas, showrunning.
A non-standard list of books that every product marketer who wants to get ahead should read.
This week: faster marketing teams, B2B buyer journey, Encanto crossover.
Competitive intelligence is often an enigma for many product marketers. What does good look like?
This week: GTM framework, case studies, and competitor differentiation is not features.
Struggling with lead-gen, revenue, and perception? Here’s three areas you can fix ASAP.