Hi, I’m James. Thanks for checking out Building Momentum: a newsletter to help startup founders and marketers accelerate SaaS growth through product marketing.
You’ve heard me say it before, but it’s much more important to be the thing for someone, rather than something for everyone.
Here’s a video of a presentation I should have given at a virtual marketing event in February, but pulled out due to some ethical considerations.
Be The Thing for Someone: 5 Steps for Successful Go-To-Market
In this video, I’ll cover how B2B SaaS businesses don’t have to compete in crowded, saturated markets – they can make the decision to stop focusing on a broad market, and instead niche down on purpose, understand their customers, and take that insight to the market in a really targeted way.
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