Nobody cares about your feature-heavy demo video
You probably need an explainer video, a ‘tell me more’ video, and a walkthrough video. Here’s what they need to achieve.
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The Overview #45
This week: Impulse in B2B, imperfections, competitors, and Conversation Cloud category.
Four tips to help you break into product marketing
Getting your first PMM job can be hard. Here’s a few tips to help frame your experience in the best light, and identify companies with the right vibe.
The Overview #44
This week: Strategy impacts behaviour, differentiated product strategy, and iron bullets
Four tips for hiring product marketers
From streamlining superfluous stages to setting candidates up for success, these four tips will help you hire the best PMMs for your business.
The Overview #43
This week: Research and strategy, GTM is complex, case study inspo.
Introducing the Customer Value Positioning framework
My four-step process to build positioning that works, by understanding the value your customer desires.
The Overview #42
This week: Get messaging out fast, improve interviewing skills, PLG and sales.
Telling ‘value stories’ to guide your positioning
Framing customer context and building empathy with a simple-to-use narrative framework.
The Overview #41
This week: when to enter B2B markets, “where do you learn?”, and JTBD marketing.