? Hey there. This is The Overview, a weekly roundup of noteworthy B2B SaaS stuff. You’ll find interesting tweets and articles from around the internet, plus highlights from my personal swipe file.

In this post:

Personal News #1

Extremely excited to be named the Positioning & Messaging Maestro of the Year, 2021! 🙌

Thanks to the @PMMalliance and readers of my newsletter for giving me a space and community to share my passion with others. 💛

Here's to the whatever the future holds! 🍻🎉 pic.twitter.com/jKoQFodwRo
— James Doman-Pipe 🏳️‍🌈 ∞ (@JDomanPipe) September 15, 2021

Thanks to everyone for your support!

Personal News #2

Next week, Building Momentum will move over to its own site and email platform!

Substack has been a great way to get started, but I’d love to improve the user experience and branch out into new types of content.

Here’s an ask: reply to this email right now! and tell me what the B2B SaaS marketing, sales, go-to-market challenges you’re facing right now.

Looking back into the archive

Can you believe this is email number 60 since February 22, 2021?! ?

Here are the top five posts since then – enjoy!

Communicating GTM strategy in one slide

How to distill the things you’re already doing into one, easy to understand slide – and check your strategy is aligned at the same time.

http://buildingmomentum.io/2021/03/11/communicating-gtm-strategy-in-one-slide/

Overcoming product roadmap sales objections

How to educate sales and success teams on the product roadmap, and use simple tactics to navigate feature objections.

http://buildingmomentum.io/2021/04/20/overcoming-product-roadmap-sales-objections/

The Overview #14

This week: Fix positioning, buyer confusion taxes, and challenges that are a consequence of your decisions.

http://buildingmomentum.io/2021/08/06/the-overview-14/

7 things advertising school taught me about marketing

10 years after graduating from Europe’s top-rated advertising course , I’ve reflected on the top lessons I learnt and how I apply them to my product marketing work.

http://buildingmomentum.io/2021/07/27/7-things-advertising-school-taught-me-about-marketing/

The shit shift

What happens when you push past your flight-or-fight response and acknowledge your achievements?

http://buildingmomentum.io/2021/06/29/the-shit-shift/

That’s the Overview for this week

I hope you found something of interest! Let me know by clicking the ♥ icon below.

Thanks for reading, and here’s to building momentum.

James