Optimize sales execution with STRONGMAN
Maximize the chance of success and deliver useful insights with this useful sales framework.
Inertia: the enemy of momentum
Understanding the causes of inertia, dealing with the resulting ambiguity, and framing uncertainty as learning opportunities.
Communicating GTM strategy in one slide
How to distill the things you're already doing into one, easy to understand slide - and check your strategy is aligned at the same time
“Niches for riches” with ICPs
How to design a narrow Ideal Customer Profile to build velocity
Motivate buyers with a heart and brain narrative
How to motivate stakeholders with emotional enemies and economic incentives