Okay… but why?
Two bulletpoints to include at the top of every initiative to help you align teams and work towards the best outcomes.
Seven go-to-market research tools to bookmark
Where should product marketers go for go-to-market research? Here's 7 tools to check out.
6 tips to craft concise, captivating, creative value propositions
Writing short value propositions can be tricky. Here are some shortcuts to help you get creative when brevity matters.
Introducing the Customer Value Positioning framework
My four-step process to build positioning that works, by understanding the value your customer desires.
Telling ‘value stories’ to guide your positioning
Framing customer context and building empathy with a simple-to-use narrative framework.
Five tips for building personas that work
Don't just let your personas gather dust in the cloud. Read these tips and take your customer understanding to the next level.
60 prompts to build customer empathy
Understand your customers, explore assumptions, and discover unknown-unknowns.
Traction trouble? Here’s where to start.
Struggling with lead-gen, revenue, and perception? Here's three areas you can fix ASAP.
Don’t dilute focus
A warning shot against 'being something for everyone'.
Podcast: Product marketing for SaaS
I sat down with the Searching4SaaS podcast to talk about the role of product marketing in early-stage startups.