Podcast: What does it take to differentiate?
I chatted with Klue on their Competitive Intelligence podcast – here’s an edited transcript for your perusal!
Articles
Every Tuesday, I post an article with tips and advice on B2B SaaS product marketing.
Building an onboarding experience around your customers, not your product
Three lessons from product managing the activation experience at Kayako
Don’t overestimate your customer
Why expecting your customers to be experts will hurt your business, and how to understand their real maturity level.
Building the next generation of product marketers
Announcing WTF is Go-To-Market: a unique, six-week short course for B2B startup marketers to become PMM experts.
Focus and confidence in product
Why (and how) to move from internal product ideas to understand and validate what your customer really want.
A customer-centric approach to positioning
I sat down with Ishara from the Spill The Marketing Beans podcast to chat all things positioning. Watch the video, or check out the transcript notes.
Show ‘how’ with a custom methodology
Break through the market, differentiate in the mind of your customers, and speed up sales by offering the methodology for success.
Going to market via a platform ecosystem
Doubling-down on a single platform and training partners led to our acquisition, but it almost didn’t happen.
Don’t Think of an Elephant
What can B2B SaaS learn from the American Republican messaging machine?
Why you need a jobs-to-be-done map
How to build customer empathy by understanding the process they follow to achieve job completion and success.