Articles

Here's a quick anecdote on why sharing customer support and feedback with people who can take action is important.

How to use traditional narrative theory to build a stronger, more resilient positioning narrative.

Why having an opinion will ward off bad-fit customers (and why that's a good thing).

Please don't just announce new features by email. Think about how to get a bigger bang for your buck with these prompts.

Today we're so excited to announce the Elevate Scholarship for WTF is Go-To-Market, to improve access and diversity in the PMM community.

What are the warning signs that you shouldn't – and good indicators that suggest you should – reposition your brand?

The examples I give as high quality samples of positioning in action from across the tech world.

I chatted with Klue on their Competitive Intelligence podcast - here's an edited transcript for your perusal!

Three lessons from product managing the activation experience at Kayako

Why expecting your customers to be experts will hurt your business, and how to understand their real maturity level.