Articles

I sat down with the Searching4SaaS podcast to talk about the role of product marketing in early-stage startups.

What it means, and pitfalls to watch out for.

Looking back over 2021, and what 2022 might have in store.

Here’s a quick anecdote on why sharing customer support and feedback with people who can take action is important.

How to use traditional narrative theory to build a stronger, more resilient positioning narrative.

Why having an opinion will ward off bad-fit customers (and why that’s a good thing).

Please don’t just announce new features by email. Think about how to get a bigger bang for your buck with these prompts.

Today we’re so excited to announce the Elevate Scholarship for WTF is Go-To-Market, to improve access and diversity in the PMM community.

What are the warning signs that you shouldn’t – and good indicators that suggest you should – reposition your brand?

The examples I give as high quality samples of positioning in action from across the tech world.