Articles

Don't just let your personas gather dust in the cloud. Read these tips and take your customer understanding to the next level.

This week: Ask the right questions, customers before product, and always consider the nuance.

Understand your customers, explore assumptions, and discover unknown-unknowns.

A talk I planned to give at an event, but didn't. Including my five steps to set your go-to-market plans up for success.

A non-standard list of books that every product marketer who wants to get ahead should read.

Struggling with lead-gen, revenue, and perception? Here's three areas you can fix ASAP.

A warning shot against 'being something for everyone'.

I sat down with the Searching4SaaS podcast to talk about the role of product marketing in early-stage startups.

What it means, and pitfalls to watch out for.

Looking back over 2021, and what 2022 might have in store.