Articles

You probably need an explainer video, a ‘tell me more’ video, and a walkthrough video. Here’s what they need to achieve.

Getting your first PMM job can be hard. Here’s a few tips to help frame your experience in the best light, and identify companies with the right vibe.

From streamlining superfluous stages to setting candidates up for success, these four tips will help you hire the best PMMs for your business.

Framing customer context and building empathy with a simple-to-use narrative framework.

Don’t just let your personas gather dust in the cloud. Read these tips and take your customer understanding to the next level.

This week: Ask the right questions, customers before product, and always consider the nuance.

Understand your customers, explore assumptions, and discover unknown-unknowns.

A talk I planned to give at an event, but didn’t. Including my five steps to set your go-to-market plans up for success.

A non-standard list of books that every product marketer who wants to get ahead should read.