Articles

Every Tuesday, I post an article with tips and advice on B2B SaaS product marketing.

Four tips for hiring product marketers

From streamlining superfluous stages to setting candidates up for success, these four tips will help you hire the best PMMs for your business.

My four-step process to build positioning that works, by understanding the value your customer desires.

Framing customer context and building empathy with a simple-to-use narrative framework.

Don’t just let your personas gather dust in the cloud. Read these tips and take your customer understanding to the next level.

This week: Ask the right questions, customers before product, and always consider the nuance.

Understand your customers, explore assumptions, and discover unknown-unknowns.

A talk I planned to give at an event, but didn’t. Including my five steps to set your go-to-market plans up for success.

A non-standard list of books that every product marketer who wants to get ahead should read.

Struggling with lead-gen, revenue, and perception? Here’s three areas you can fix ASAP.

A warning shot against ‘being something for everyone’.