Burnout in product marketing is too common
Product marketers often bear the brunt of the business. Hear from product marketers on their burnout stories.
Three tips I learnt from five challenging SaaS company pivots
Pivots are hard and can be painful: here are three tips to help ease the process.
Every product marketer needs to know about SPIN
Why PMMs should use the SPIN sales methodology in their everyday work
Three insightful interview questions to ask product marketers
Hiring product marketers is hard. Here's the top three questions I ask all product marketing candidates (and what I'm looking for).
6 tips to craft concise, captivating, creative value propositions
Writing short value propositions can be tricky. Here are some shortcuts to help you get creative when brevity matters.
Nobody cares about your feature-heavy demo video
You probably need an explainer video, a 'tell me more' video, and a walkthrough video. Here's what they need to achieve.
Four tips to help you break into product marketing
Getting your first PMM job can be hard. Here's a few tips to help frame your experience in the best light, and identify companies with the…
Four tips for hiring product marketers
From streamlining superfluous stages to setting candidates up for success, these four tips will help you hire the best PMMs for your business.
Introducing the Customer Value Positioning framework
My four-step process to build positioning that works, by understanding the value your customer desires.
Telling ‘value stories’ to guide your positioning
Framing customer context and building empathy with a simple-to-use narrative framework.