Measuring product marketing
Trying to track how product marketing is performing can be difficult: here are some recommendations to drive clarity and alignment on successful outcomes.
Articles
Okay… but why?
Two bulletpoints to include at the top of every initiative to help you align teams and work towards the best outcomes.
I’m looking for a clothes airer
My search for an attractive clothes airer got me thinking about B2B product marketing (somehow).
Seven go-to-market research tools to bookmark
Where should product marketers go for go-to-market research? Here’s 7 tools to check out.
Aligning sales and product with a statement of direction
Sales and product conflict often comes from a place of confusion. Use a statement of direction to bring teams together.
Burnout in product marketing is too common
Product marketers often bear the brunt of the business. Hear from product marketers on their burnout stories.
Three tips I learnt from five challenging SaaS company pivots
Pivots are hard and can be painful: here are three tips to help ease the process.
Every product marketer needs to know about SPIN
Why PMMs should use the SPIN sales methodology in their everyday work
Three insightful interview questions to ask product marketers
Hiring product marketers is hard. Here’s the top three questions I ask all product marketing candidates (and what I’m looking for).
6 tips to craft concise, captivating, creative value propositions
Writing short value propositions can be tricky. Here are some shortcuts to help you get creative when brevity matters.