What I’ve learnt running the ‘WTF is Go-To-Market?’ course
What I’ve learnt from training PMMs on go-to-market fundamentals (and announcing the third cohort of WTF is GTM!)
Articles
It’s obvious, but… say what you mean
Answer ‘so what?’ before customers ask it, and get the revenue results you deserve.
Helping jobseekers upskill with product marketing training
Opening up access to our top-rated product marketing course for people affected by layoffs.
Test positioning like you test software
Validate positioning and messaging – before you go to market – by thinking like a software developer.
Product marketing in downturns
Where should product marketers focus efforts in this economic environment?
The product marketing puzzle
ICP and personas, positioning and narrative, and where does a GTM strategy fit? My attempt to bring the puzzle pieces together in one diagram.
Product marketing and the Double Diamond
A handy framework to show where product marketing can add value in product development.
Expert product marketing is all about mindset
How we approach product marketing has a huge impact on the results we generate. Here’s four mindset traits for expert product marketing.
The Overview #55
This week: Pricing lessons, leaving $50m on the table, and who calls the shots?
The importance of principles (or Okay… but how?)
“If you stand for nothing, Burr, what’ll you fall for?”. Can you use principles in your day-to-day work?