Articles

Opening up access to our top-rated product marketing course for people affected by layoffs.

Validate positioning and messaging – before you go to market – by thinking like a software developer.

Where should product marketers focus efforts in this economic environment?

ICP and personas, positioning and narrative, and where does a GTM strategy fit? My attempt to bring the puzzle pieces together in one diagram.

A handy framework to show where product marketing can add value in product development.

How we approach product marketing has a huge impact on the results we generate. Here’s four mindset traits for expert product marketing.

This week: Pricing lessons, leaving $50m on the table, and who calls the shots?

“If you stand for nothing, Burr, what’ll you fall for?”. Can you use principles in your day-to-day work?

Trying to track how product marketing is performing can be difficult: here are some recommendations to drive clarity and alignment on successful outcomes.

Two bulletpoints to include at the top of every initiative to help you align teams and work towards the best outcomes.