Articles

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Build memeable positioning

Your positioning needs to be a meme, and transmit ideas, visions, emotions, and reactions.
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The Second Product Pitfall

Building your second product usually... doesn't go so well. Read why I think that happens, and what a 'good' experience should look like.
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Welcome to 2023!

A few words on what happened last year, and why 'try' is my word for 2023.