Branding, positioning, and product marketing
A case study, and my tips on how product marketers can connect positioning fundamentals to visual identity.
Move fast and prove fast, with Minimum Viable Product Marketing
Break your work down, be more transparent, test and learn - apply these three questions to your work.
Build memeable positioning
Your positioning needs to be a meme, and transmit ideas, visions, emotions, and reactions.
10+ ways to get closer to your customers this week
Improve your intuition and take small steps to deepen your customer understanding with these tips.
Don’t build a process, build a system
Find out why processes might be to blame for slow marketing teams, and how system-thinking can speed up results.
The Second Product Pitfall
Building your second product usually... doesn't go so well. Read why I think that happens, and what a 'good' experience should look like.
Scrappy product marketing: how to do more with less
Being a sole product marketer (or in a resource-stretched team) doesn't have to be chaos. Here are my tips on finding balance.
Two things every product marketer can do right now to grow MQLs
Help your sales and marketing teams build qualified leads with two product marketing projects you can do in just two weeks.
How to define pricing for brand new products
Product marketers are often asked to support or lead pricing projects. Here's a process you can follow to go from 0 to $.
3 mistakes to avoid on your product/market fit journey
Stop wasting energy in your search for PMF and avoid these three human mishaps