2 Min Read Build memeable positioning Your positioning needs to be a meme, and transmit ideas, visions, emotions, and reactions.
6 Min Read 10+ ways to get closer to your customers this week Improve your intuition and take small steps to deepen your customer understanding with these tips.
3 Min Read Don’t build a process, build a system Find out why processes might be to blame for slow marketing teams, and how system-thinking can speed up results.
5 Min Read The Second Product Pitfall Building your second product usually... doesn't go so well. Read why I think that happens, and what a 'good' experience should look like.
3 Min Read WTF is Go-To-Market? Join us – registrations now open for cohort #4 Announcing the fourth cohort of our top-rated product marketing course.
5 Min Read Scrappy product marketing: how to do more with less Being a sole product marketer (or in a resource-stretched team) doesn't have to be chaos. Here are my tips on finding balance.
5 Min Read Two things every product marketer can do right now to grow MQLs Help your sales and marketing teams build qualified leads with two product marketing projects you can do in just two weeks.
8 Min Read How to define pricing for brand new products Product marketers are often asked to support or lead pricing projects. Here's a process you can follow to go from 0 to $.
4 Min Read 3 mistakes to avoid on your product/market fit journey Stop wasting energy in your search for PMF and avoid these three human mishaps
3 Min Read Welcome to 2023! A few words on what happened last year, and why 'try' is my word for 2023.