The product marketing puzzle
ICP and personas, positioning and narrative, and where does a GTM strategy fit? My attempt to bring the puzzle pieces together in one diagram.
The Overview #57 (a break from the usual)
A brief respite with a few fun things from the last week.
Product marketing and the Double Diamond
A handy framework to show where product marketing can add value in product development.
The Overview #56
This week: White House tips, Slack hybrid GTM, and red flags.
Expert product marketing is all about mindset
How we approach product marketing has a huge impact on the results we generate. Here's four mindset traits for expert product marketing.
The Overview #55
This week: Pricing lessons, leaving $50m on the table, and who calls the shots?
The importance of principles (or Okay… but how?)
"If you stand for nothing, Burr, what'll you fall for?". Can you use principles in your day-to-day work?
The Overview #54
This week: NPS, positioning case study, PLG handoffs
Measuring product marketing
Trying to track how product marketing is performing can be difficult: here are some recommendations to drive clarity and alignment on…
The Overview #53
This week: Features vs problems, clarity in strategy, and smoke tests.