Using surveys in narratives and marketing campaigns
Carrying out primary research really helps drive impact in your narrative and go-to-market. Here's how to think about it (with examples).
The Overview #62
This week: Anonymous case studies, tips to be an effective change manager, never be embarrassed to learn.
AMA: Alicia & James on a failed product launch (and more)
We joined the Launch Awesome community for an AMA, on everything from our failed launch to building customer empathy.
The Overview #61
This week: Growth culture, bad job ad example, and keeping momentum
The Overview #60
This week: Value/pricing cascade, learn faster, PMM attrition.
It’s obvious, but… say what you mean
Answer 'so what?' before customers ask it, and get the revenue results you deserve.
Test positioning like you test software
Validate positioning and messaging - before you go to market - by thinking like a software developer.
The Overview #59
This week: PMMs always interview, course update, evaluating new product ideas.
Product marketing in downturns
Where should product marketers focus efforts in this economic environment?
The Overview #58
This week: Strategy isn't a deliverable, a PMM sourcing trick, and startup tips.