What I’ve learnt running the ‘WTF is Go-To-Market?’ course
What I've learnt from training PMMs on go-to-market fundamentals (and announcing the third cohort of WTF is GTM!)
The Overview #60
This week: Value/pricing cascade, learn faster, PMM attrition.
It’s obvious, but… say what you mean
Answer 'so what?' before customers ask it, and get the revenue results you deserve.
Helping jobseekers upskill with product marketing training
Opening up access to our top-rated product marketing course for people affected by layoffs.
Test positioning like you test software
Validate positioning and messaging - before you go to market - by thinking like a software developer.
The Overview #59
This week: PMMs always interview, course update, evaluating new product ideas.
Product marketing in downturns
Where should product marketers focus efforts in this economic environment?
The Overview #58
This week: Strategy isn't a deliverable, a PMM sourcing trick, and startup tips.
The product marketing puzzle
ICP and personas, positioning and narrative, and where does a GTM strategy fit? My attempt to bring the puzzle pieces together in one diagram.
The Overview #57 (a break from the usual)
A brief respite with a few fun things from the last week.