It’s obvious, but… say what you mean
Answer 'so what?' before customers ask it, and get the revenue results you deserve.
Test positioning like you test software
Validate positioning and messaging - before you go to market - by thinking like a software developer.
Product marketing in downturns
Where should product marketers focus efforts in this economic environment?
The product marketing puzzle
ICP and personas, positioning and narrative, and where does a GTM strategy fit? My attempt to bring the puzzle pieces together in one diagram.
Product marketing and the Double Diamond
A handy framework to show where product marketing can add value in product development.
Expert product marketing is all about mindset
How we approach product marketing has a huge impact on the results we generate. Here's four mindset traits for expert product marketing.
The importance of principles (or Okay… but how?)
"If you stand for nothing, Burr, what'll you fall for?". Can you use principles in your day-to-day work?
Measuring product marketing
Trying to track how product marketing is performing can be difficult: here are some recommendations to drive clarity and alignment on…
Okay… but why?
Two bulletpoints to include at the top of every initiative to help you align teams and work towards the best outcomes.
I’m looking for a clothes airer
My search for an attractive clothes airer got me thinking about B2B product marketing (somehow).