Create internal momentum with transparency
Just announcing new features and campaigns after the launch happens is a missed opportunity. Can you be more transparent - and build momentum?
The Overview #67
This week: Early-adopter numbers game, revenue today over revenue tomorrow, and landing page copy tips.
The business case is a sales tool that works
A simple spreadsheet can help you win more, by turning intangible projections into tangible predictions
The Overview #66
This week: Sales cadences, building customer empathy, and growth levers.
Get ahead of the sale with this trick
Create a buyer's guide that you can use to guide the prospect's decision process.
The Overview #65
This week: Hear how customers describe your product, don't serve burnt pizza, and a lack of conviction.
SaaS? More like Outcomes-as-an-Experience
Selling functional software as a service is boring. Elevate your approach by considering how you can sell outcomes as an experience instead.
The Overview #64
This week: Convening authority, when are you no longer a startup, and Soviet light switches.
Product marketing is internal comms
Tips on how to elevate your product launches with a considered internal comms strategy.
The Overview #63
This week: Strategy execution is painful when nuance exists