Get ahead of the sale with this trick
Create a buyer's guide that you can use to guide the prospect's decision process.
The Overview #65
This week: Hear how customers describe your product, don't serve burnt pizza, and a lack of conviction.
SaaS? More like Outcomes-as-an-Experience
Selling functional software as a service is boring. Elevate your approach by considering how you can sell outcomes as an experience instead.
The Overview #64
This week: Convening authority, when are you no longer a startup, and Soviet light switches.
Product marketing is internal comms
Tips on how to elevate your product launches with a considered internal comms strategy.
The Overview #63
This week: Strategy execution is painful when nuance exists
Using surveys in narratives and marketing campaigns
Carrying out primary research really helps drive impact in your narrative and go-to-market. Here's how to think about it (with examples).
The Overview #62
This week: Anonymous case studies, tips to be an effective change manager, never be embarrassed to learn.
AMA: Alicia & James on a failed product launch (and more)
We joined the Launch Awesome community for an AMA, on everything from our failed launch to building customer empathy.
The Overview #61
This week: Growth culture, bad job ad example, and keeping momentum