The Overview #70
This week: Customer feedback as a PMM issue, paradigms, and frameworks as conversation starters.
Why positioning projects fail
Five common reasons for positioning project failure, so you can avoid them.
The Overview #69
This week: Terrible messaging, PMM prioritization, strategy vs goals, and PRDs for marketers
Roundup: Free Product Marketing Templates
Access six product marketing templates - for free - that you can use in your business today.
The Overview #68
This week: Features to win deals, separate validation from discovery, and building competitive differentiators.
Create internal momentum with transparency
Just announcing new features and campaigns after the launch happens is a missed opportunity. Can you be more transparent - and build momentum?
The Overview #67
This week: Early-adopter numbers game, revenue today over revenue tomorrow, and landing page copy tips.
The business case is a sales tool that works
A simple spreadsheet can help you win more, by turning intangible projections into tangible predictions
The business case is a sales tool that works
A simple spreadsheet can help you win more, by turning intangible projections into tangible predictions
The Overview #66
This week: Sales cadences, building customer empathy, and growth levers.