The Overview #75
This week: DIY category design, what sellers want, and root cause of failed marketing
Positioning debt
Just like tech debt or finance, here are three different ways you can incur positioning debt.
The Overview #74
This week: PMF, what customers should you interview, and a change management framework
AI in product marketing: fad or future?
How could AI help product marketers be more effective - and what does the future hold?
AI in product marketing: fad or future?
How could AI help product marketers be more effective - and what does the future hold?
The Overview #73
This week: Your 'Hey there...' pitch, 990+ B2B homepages, and why PLG may not be PLG.
Four pricing page considerations
Your pricing page is the second-most important page on your site. Here are four tips to think about.
The Overview #72
This week: Make personas actionable, WTF update, UX is value, and slide tips.
Product marketing shortcuts don’t work
Three common shortcuts that PMMs are encouraged to take (and how to get back on track)
The Overview #71
This week: Split product launch from availability, inspiration not instruction, and let's build a weasel word shit list.