How to define pricing for brand new products
Product marketers are often asked to support or lead pricing projects. Here's a process you can follow to go from 0 to $.
The Overview #80
This week: Appeal to champions, book on product management, and create category or meet underserved needs?
3 mistakes to avoid on your product/market fit journey
Stop wasting energy in your search for PMF and avoid these three human mishaps
The Overview #79
This week: Nail a niche before going big, a time for change, and top up your sales knowledge for 2023
Welcome to 2023!
A few words on what happened last year, and why 'try' is my word for 2023.
The Overview #78
This week: Be opinionated, message accurately, 'delayed' is not a loss reason
The Overview #77
This week: Metrics, customer segmentation, and PMM influencers.
Your pricing page doesn’t need to show pricing
My answer to a common question. It's absolutely fine to not show pricing on your website.
The Overview #76
Enjoy a roundup of the top four most popular Building Momentum content from the last two years!
Explaining revenue models for product marketers
Understanding (or creating) a revenue model can help you plan more strategically and deliver real business ROI. Here's how.