The Overview #84
This week: Art and science, talk to customers, B2B messaging narrative structures.
10+ ways to get closer to your customers this week
Improve your intuition and take small steps to deepen your customer understanding with these tips.
The Overview #83
This week: An AI tool to help you understand WTF a company actually does
Don’t build a process, build a system
Find out why processes might be to blame for slow marketing teams, and how system-thinking can speed up results.
The Overview #82
This week: Differentiation, experts curse, and 'shiterating'.
The Second Product Pitfall
Building your second product usually... doesn't go so well. Read why I think that happens, and what a 'good' experience should look like.
WTF is Go-To-Market? Join us – registrations now open for cohort #4
Announcing the fourth cohort of our top-rated product marketing course.
Scrappy product marketing: how to do more with less
Being a sole product marketer (or in a resource-stretched team) doesn't have to be chaos. Here are my tips on finding balance.
The Overview #81
This week: What B2B PMs don't want to do, say no to 'better' positioning, and why product first only works the first time round.
Two things every product marketer can do right now to grow MQLs
Help your sales and marketing teams build qualified leads with two product marketing projects you can do in just two weeks.