The Overview #88
This week: Prioritisation as negotiation, PMF fundamentals, "make something people want"
What does it mean to try?
Some reflections on my word of the year.
Experiment: AI PMM chatbot
Introducing an AI chatbot for product marketing advice.
Analysis: 16 years of Zendesk positioning
What we can learn from Zendesk's positioning evolution over the last 16 years
The Overview #87
This week: Driving impact, measuring PMM, and it's always momentum.
Branding, positioning, and product marketing
A case study, and my tips on how product marketers can connect positioning fundamentals to visual identity.
The Overview #86
This week: GTM mistakes, cost-center to revenue-center, numbers to win the lottery, don't market with consensus.
Move fast and prove fast, with Minimum Viable Product Marketing
Break your work down, be more transparent, test and learn - apply these three questions to your work.
The Overview #85
This week: ban 'enable', write better case studies, do good work.
Build memeable positioning
Your positioning needs to be a meme, and transmit ideas, visions, emotions, and reactions.