Don’t be a “conveyor belt” team
How to use strategy, goals, validation, and communication to avoid significant failures, and continually get better.
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James
Product marketer. Writing about positioning, GTM strategy, marketing, sales. Writing the Building Momentum newsletter: subscribe for B2B SaaS insights!
The Overview #11
This week: what is marketing, the importance of being everywhere, and focusing on your audience.
Finding your frame of reference
Are you selling a diet muffin, or a paleo energy snack? Look to the frame of reference approach to find the perfect way to define your product.
The Overview #10
This week: Strategy over tactics and using value messaging in copy.
B2B SaaS and the California Roll
Why evolution is better than revolution in B2B SaaS narratives.
The Overview #9
This week: B2B lifecycles, what is a bad product, and indecision
The shit shift
What happens when you push past your flight-or-fight response and acknowledge your achievements?
The Overview #8
This week: aggressive category creation, build or buy, and some products should’ve been a feature
What’s your competitive differentiator?
Don’t just wing it: discover why you matter to your customer and understand how your value aligns with the human need for self-actualization.
The Overview #7
This week: educating prospects on competitors, activation, and an enterprise pricing joke