Building an onboarding experience around your customers, not your product
Three lessons from product managing the activation experience at Kayako
The Overview #25
This week: positioning in a silo, core competencies, and user-led growth?
Don’t overestimate your customer
Why expecting your customers to be experts will hurt your business, and how to understand their real maturity level.
Building the next generation of product marketers
Announcing WTF is Go-To-Market: a unique, six-week short course for B2B startup marketers to become PMM experts.
Focus and confidence in product
Why (and how) to move from internal product ideas to understand and validate what your customer really want.
The Overview #24
This week: Test the HiPPO, the "momentum equation", and don't overestimate your customer.
A customer-centric approach to positioning
I sat down with Ishara from the Spill The Marketing Beans podcast to chat all things positioning. Watch the video, or check out the transcript notes.
The Overview #23
This week: good competition, enterprise partnerships, and what is copywriting?
Show ‘how’ with a custom methodology
Break through the market, differentiate in the mind of your customers, and speed up sales by offering the methodology for success.
The Overview #22
This week: "come-to-market", the strength of niching... and what does your customer actually say?