James

Product marketer. Writing about positioning, GTM strategy, marketing, sales. Writing the Building Momentum newsletter: subscribe for B2B SaaS insights!

2 Min Read

The Overview #34

This week: from the archives, research is a superpower, and speak to humans.

13 Min Read

black and silver microphone with white background

Podcast: Product marketing for SaaS

I sat down with the Searching4SaaS podcast to talk about the role of product marketing in early-stage startups.

2 Min Read

The Overview #33

This week: Death to the 'all-in-one solution', good outbound/collateral tips, strategy/hiring mismatch.

3 Min Read

Be the thing for someone, not something for everyone

What it means, and pitfalls to watch out for.

3 Min Read

Here’s to 2022

Looking back over 2021, and what 2022 might have in store.

2 Min Read

What you could learn from your customer support requests

Here's a quick anecdote on why sharing customer support and feedback with people who can take action is important.

2 Min Read

brown chairs arranged in front of brown table

The Overview #32

This week: Five categories of customers, kill your darlings, and CMOs + PMM.

4 Min Read

Applying literary narrative theory to B2B positioning

How to use traditional narrative theory to build a stronger, more resilient positioning narrative.

2 Min Read

The Overview #31

This week: Share your feedback, a great positioning example, and use stories more.

3 Min Read

brown wooden stand with black background

Be contentious: the importance of disqualification

Why having an opinion will ward off bad-fit customers (and why that's a good thing).