The Overview #39
This week: Buyer-first principles, getting creative with security, train your people.
Video: Be The Thing for Someone
A talk I planned to give at an event, but didn't. Including my five steps to set your go-to-market plans up for success.
The Overview #38
This week: Remote preference, sales decks, multiple personas, showrunning.
9+ book recommendations for curious product marketers
A non-standard list of books that every product marketer who wants to get ahead should read.
The Overview #37
This week: faster marketing teams, B2B buyer journey, Encanto crossover.
Interview: Competitive intelligence with Andrew McCotter-Bicknell
Competitive intelligence is often an enigma for many product marketers. What does good look like?
The Overview #36
This week: GTM framework, case studies, and competitor differentiation is not features.
Traction trouble? Here’s where to start.
Struggling with lead-gen, revenue, and perception? Here's three areas you can fix ASAP.
The Overview #35
This week: Access my swipe file, product knowledge expectations, and examples of bad communication.
Don’t dilute focus
A warning shot against 'being something for everyone'.