The Overview #44
This week: Strategy impacts behaviour, differentiated product strategy, and iron bullets
Four tips for hiring product marketers
From streamlining superfluous stages to setting candidates up for success, these four tips will help you hire the best PMMs for your business.
The Overview #43
This week: Research and strategy, GTM is complex, case study inspo.
Introducing the Customer Value Positioning framework
My four-step process to build positioning that works, by understanding the value your customer desires.
The Overview #42
This week: Get messaging out fast, improve interviewing skills, PLG and sales.
Telling ‘value stories’ to guide your positioning
Framing customer context and building empathy with a simple-to-use narrative framework.
The Overview #41
This week: when to enter B2B markets, "where do you learn?", and JTBD marketing.
Five tips for building personas that work
Don't just let your personas gather dust in the cloud. Read these tips and take your customer understanding to the next level.
The Overview #40
This week: Ask the right questions, customers before product, and always consider the nuance.
60 prompts to build customer empathy
Understand your customers, explore assumptions, and discover unknown-unknowns.