Three insightful interview questions to ask product marketers
Hiring product marketers is hard. Here's the top three questions I ask all product marketing candidates (and what I'm looking for).
The Overview #47
This week: Product marketing strategy principles, building to a vision
6 tips to craft concise, captivating, creative value propositions
Writing short value propositions can be tricky. Here are some shortcuts to help you get creative when brevity matters.
The Overview #46
This week: Buyer segmentation, GTM stories, messaging hierarchy... and what customers think they want.
Nobody cares about your feature-heavy demo video
You probably need an explainer video, a 'tell me more' video, and a walkthrough video. Here's what they need to achieve.
The Overview #45
This week: Impulse in B2B, imperfections, competitors, and Conversation Cloud category.
Four tips to help you break into product marketing
Getting your first PMM job can be hard. Here's a few tips to help frame your experience in the best light, and identify companies with the…
The Overview #44
This week: Strategy impacts behaviour, differentiated product strategy, and iron bullets
Four tips for hiring product marketers
From streamlining superfluous stages to setting candidates up for success, these four tips will help you hire the best PMMs for your business.
The Overview #43
This week: Research and strategy, GTM is complex, case study inspo.