Okay… but why?
Two bulletpoints to include at the top of every initiative to help you align teams and work towards the best outcomes.
I’m looking for a clothes airer
My search for an attractive clothes airer got me thinking about B2B product marketing (somehow).
The Overview #52
This week: Three asks and a thanks!
Seven go-to-market research tools to bookmark
Where should product marketers go for go-to-market research? Here's 7 tools to check out.
The Overview #51
This week: Transparency, JTBD, buyer journey content, outbound personalization.
Aligning sales and product with a statement of direction
Sales and product conflict often comes from a place of confusion. Use a statement of direction to bring teams together.
The Overview #50
This week: Salary/stress tradeoffs, customer prioritization, and buyer personas.
Burnout in product marketing is too common
Product marketers often bear the brunt of the business. Hear from product marketers on their burnout stories.
The Overview #49
This week: Marketing salary benchmarks, competing on price, conflicts of opinion.
Three tips I learnt from five challenging SaaS company pivots
Pivots are hard and can be painful: here are three tips to help ease the process.