Be the thing for someone, not something for everyone
What it means, and pitfalls to watch out for.
Here’s to 2022
Looking back over 2021, and what 2022 might have in store.
What you could learn from your customer support requests
Here's a quick anecdote on why sharing customer support and feedback with people who can take action is important.
Applying literary narrative theory to B2B positioning
How to use traditional narrative theory to build a stronger, more resilient positioning narrative.
Be contentious: the importance of disqualification
Why having an opinion will ward off bad-fit customers (and why that's a good thing).
The 5 A’s of successful feature releases
Please don't just announce new features by email. Think about how to get a bigger bang for your buck with these prompts.
Improving representation in product marketing: Announcing the Inclusivity Scholarship
Today we're so excited to announce the Elevate Scholarship for WTF is Go-To-Market, to improve access and diversity in the PMM community.
When should you reposition your brand?
What are the warning signs that you shouldn't – and good indicators that suggest you should – reposition your brand?
Examples of good positioning
The examples I give as high quality samples of positioning in action from across the tech world.
Podcast: What does it take to differentiate?
I chatted with Klue on their Competitive Intelligence podcast - here's an edited transcript for your perusal!