The Overview #74
This week: PMF, what customers should you interview, and a change management framework
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AI in product marketing: fad or future?
How could AI help product marketers be more effective – and what does the future hold?
The Overview #73
This week: Your ‘Hey there…’ pitch, 990+ B2B homepages, and why PLG may not be PLG.
Four pricing page considerations
Your pricing page is the second-most important page on your site. Here are four tips to think about.
The Overview #72
This week: Make personas actionable, WTF update, UX is value, and slide tips.
Product marketing shortcuts don’t work
Three common shortcuts that PMMs are encouraged to take (and how to get back on track)
The Overview #71
This week: Split product launch from availability, inspiration not instruction, and let’s build a weasel word shit list.
The Overview #70
This week: Customer feedback as a PMM issue, paradigms, and frameworks as conversation starters.
Why positioning projects fail
Five common reasons for positioning project failure, so you can avoid them.
The Overview #69
This week: Terrible messaging, PMM prioritization, strategy vs goals, and PRDs for marketers