Applying literary narrative theory to B2B positioning
How to use traditional narrative theory to build a stronger, more resilient positioning narrative.
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The Overview #31
This week: Share your feedback, a great positioning example, and use stories more.
Be contentious: the importance of disqualification
Why having an opinion will ward off bad-fit customers (and why that’s a good thing).
The Overview #30
This week: Positioning needs a narrative, SMB GTM is harder, and you’re not the ideal customer.
The 5 A’s of successful feature releases
Please don’t just announce new features by email. Think about how to get a bigger bang for your buck with these prompts.
The Overview #29
This week: Show life with vs life without, what PMM is/isn’t, and a post you must read.
Improving representation in product marketing: Announcing the Inclusivity Scholarship
Today we’re so excited to announce the Elevate Scholarship for WTF is Go-To-Market, to improve access and diversity in the PMM community.
When should you reposition your brand?
What are the warning signs that you shouldn’t – and good indicators that suggest you should – reposition your brand?
The Overview #28
This week: multiplayer SaaS, communicating a roadmap, inertia is the enemy, and a law of advertising.
Examples of good positioning
The examples I give as high quality samples of positioning in action from across the tech world.