Video: Be The Thing for Someone

Hi, I’m James. Thanks for checking out Building Momentum: a newsletter to help startup founders and marketers accelerate SaaS growth through product marketing.

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You’ve heard me say it before, but it’s much more important to be the thing for someone, rather than something for everyone.

Here’s a video of a presentation I should have given at a virtual marketing event in February, but pulled out due to some ethical considerations.

Be The Thing for Someone: 5 Steps for Successful Go-To-Market

In this video, I’ll cover how B2B SaaS businesses don’t have to compete in crowded, saturated markets – they can make the decision to stop focusing on a broad market, and instead niche down on purpose, understand their customers, and take that insight to the market in a really targeted way.

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