Your PMs need to step up: demand more from them
What happened to PMs being the 'CEO of the product'?
Why product marketers struggle with sales (and how to fix it)
If your messaging doesn’t help sales win, it won’t get used—learn how to make it indispensable.
Your customer research is failing if no one uses it
How to make customer research essential—so it actually gets used to drive decisions, not just sit in a deck
Michelin-starred restaurants have tiny menus
Lessons in clarity, focus, and refinement for B2B SaaS positioning
Align your differentiators with the buyer journey
Showcase the right differentiators, to the right stakeholders, at the right time, with this framework.
Analysis: 16 years of Zendesk positioning
What we can learn from Zendesk's positioning evolution over the last 16 years
Branding, positioning, and product marketing
A case study, and my tips on how product marketers can connect positioning fundamentals to visual identity.
Your pricing page doesn’t need to show pricing
My answer to a common question. It's absolutely fine to not show pricing on your website.
Positioning debt
Just like tech debt or finance, here are three different ways you can incur positioning debt.
Product marketing shortcuts don’t work
Three common shortcuts that PMMs are encouraged to take (and how to get back on track)